Electro-metal duo The Designs have released “Forever Wrong”, a new video single from the upcoming debut album [IN]VENT. The video, once again directed by the female half of the duo, Snovonne ‘Sno’ Drake, is a playful, crime documentary styled take on the song’s otherwise cynical notions of self-doubt and alienation.
“We wanted to lighten up the message a little bit…” says Sno, “people like us have always been outsiders and grew up with a certain discomfort of being judged and looked at differently. As if being yourself was a ‘crime’. So, I chose to have fun with that in the video… the interrogation turns into a dance with a unicorn, the police lineup turns into a party… obviously, being yourself is not a crime, although NOT being yourself probably should be.”
The video, which by the way also includes old VHS footage of Sno and Billy as children, came out today - July 28th. After “Begin” and “More Than This” it is the third video single from the upcoming debut album [IN]VENT, an emotional and hard-hitting piece of electro-metal work, scheduled to release on August 18th. Tour dates and more info will follow, so stay tuned!
Watch the video here:
Watch The Designs previous videos:
“More Than This”